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According to today's corporate social responsibility trend companies are no longer accountable to their shareholders for financial performance only. They must also meet their stakeholders' higher expectations on the company's environmental and social performance. The 'new accountability' can deliver added business value while enhancing the position and perception of the company within wider society.
Who are your stakeholders? They are your shareholders, employees, customers, investors, suppliers, non-governmental organisations, or the local community where your business operates.
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